大膽的包裝設計紙袋提袋效益最大化

每當走在百貨公司的時候,總是可以看到許多各式各樣的紙袋在周圍移動。

家中也會堆滿著各式各樣尺寸的紙袋提袋,時間久了就會先從醜的開始丟棄,漂亮的紙袋設計可以吸引消費者的目光讓我們來欣賞這幾款特色的紙袋設計吧!

下面案例中的提袋紙袋,由於酷炫巧妙的設計,讓攜帶它們變的比帶背包更有趣,也因此消費者願意重複使用,所以無論是品牌廣告還是包裝成本上它們都能產生最大效益。

1. Blush Lingerie: X-Ray Bag

X光袋

Advertising Agency: BBDO Berlin

在銷售產品時商品設計是銷售好壞的重要條件,然而同樣重要的是如何在消費過程中,創造出驚喜感和良好的和消費者購物體驗,也許能由令人難忘的包裝設計下手 – 設計出色的購物紙袋提袋是最棒的開始。

2. YKM: Jump Rope Bag跳繩袋

Advertising Agency: TBWA, Istanbul

3. ASPE Crime Stories: Revolver Bag

左輪手槍包

Image credits: adsoftheworld

 

如何讓你從人群中脫穎而出,通過這些巧妙的包裝設計,您的顧客不僅會記住他們的購物體驗,而且在街上發現購物手提袋的人也會很感興趣。

4. Buddies: Pet On A Leash Shopping Bag

皮帶購物袋上的寵物

Designer: Yuelan Liu

5. San Li Tun Village: Let’s Play XXL Bag

讓我們玩XXL包

Advertising Agency: McCann Erickson, Shanghai, China

6. City Harvest: Empty Stomach Bag

空胃袋

Designer: Andy Winner and One Show Merit

7. ReVital:Noose Bag

Designed by: Antje Gerwien, from the University of Weimar

8. Max Factor: Eyelash Bag睫毛袋

Advertising Agency: Leo Burnett Frankfurt

9. LG: Laundry Machine Bag

洗衣機袋

Advertising Agency: Y&R, Dubai, UAE

10. Tom of Finland: Crotch Bag

Image credits: adsoftheworld.com

11. Volkswagen: Golf GTI Bag車門包

Advertising Agency: Agence V, Paris, France

12. Astrid & Therese: Wine Bag酒袋

Image credits: astridentherese.nl

13. Bird Bag鳥袋

Designer: Rob Gros

14. Stop’n Grow Bags

Advertising Agency: Jung von Matt, Berlin

15. Wheaties: 6-Pack Bag

Advertising Agency: unknown

16. Sheep’s Wool Shopping Bag羊毛購物袋

Designer: Sarah Fløe Stenberg

17. GNC Burn 60: Slim Waist Bag纖細的腰包

Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines

18. Kong: Shoelace Bag球鞋紙袋

Advertising Agency: Rave Communications, Birmingham, UK

19. Lipton Clear Green Tea : Tea Bag茶葉紙袋

Advertising Agency: DDB Integrated, Jeddah, Saudi Arabia

20. Fitness Company: Dumbell Bag健身房提袋

Advertising Agency: Publicis, Frankfurt, Germany

21. Greenpeace: Animal Hand (or paw) Bag

Advertising Agency: dentsu, Beijing, China

22. Gnome Bread Bag

Designer: Lo Siento Studio

23. Dubai Autism Center: Helping Hand Bag

Art Director: Yosef Khouwes

24. Carlsberg Shumensko Beer: Crate Bag

Advertising School: Miami Ad School, Europe

25. Kiyan Dane Pars: Knowledge Makes The Difference Bag

Designer: Alex Design Agency

26. Global Action in the Interest of Animals (GAIA): Plastic Bags Kill

Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

27. Yarn Ball Bag

Designer: Rob Gros

28. Panadol: Headache Bag

 

29. Karl Lagerfeld: Goggle Bag

Image credits: style.com

30. The Edinburgh Dungeon: Cannibal of Scotland Bag

Creative director/Art Director John Messum